If you’re a bride looking for a designer wedding gown at an incredible price, a sample sale event might be your perfect opportunity! At Ivory Rose, our sample sales offer deep discounts on a selection of stunning off-the-rack dresses, giving you the chance to find your dream gown at a fraction of the price. Whether you're on a budget or just love a great deal, here’s everything you need to know to make the most of your sample sale shopping experience.
What is a Sample Sale?
A bridal sample sale is a special event where boutiques sell their floor sample dresses at a discounted price to make room for new collections. These gowns have been tried on by brides in-store but are still in great condition. The best part? You can score an amazing designer gown at a fraction of the cost.
Our sample sale includes a range of styles, sizes, and price points, so whether you're looking for a classic silhouette or a more modern romantic design, you’re bound to find something you love! Plus, you get to take home your dress the very same day!
Why Shop A Sample Sale?
Exclusive Designer Gowns: Our boutique features a unique mix of exclusive designers, and many of the dresses available in the sample sale won’t be found anywhere else in the area.
Unbeatable Prices: This is your chance to snag a luxury gown at a price that fits within your budget.
Immediate Gratification: Unlike traditional orders, sample sale dresses are taken home the same day, so you can cross “find the dress” off your wedding to-do list in one swoop!
Personalized Service: Even though it’s a fast-paced event, our expert stylists will be on hand to assist you in finding the perfect gown. We’ll make sure the process is smooth and enjoyable, helping you navigate the selection to match your style and size needs.
How to Prepare for a Sample Sale
Shopping a sample sale is a little different from a traditional bridal appointment, so here are our top tips to help you make the most of it:
1. Set Your Budget
Sample sale gowns are often priced 40-60% off their original price, so determine how much you’re comfortable spending before your appointment. Our sample sale gowns range in price, ensuring there’s something for every budget.
2. Know Your Wedding Date & Style
Since sample sale dresses are sold as-is and taken home the same day, they’re ideal for brides with a shorter wedding timeline or those who want to skip the wait. Before your appointment, have a good idea of the silhouettes, fabrics, and styles you love to streamline your search.
3. Be Ready to Make a Decision
Unlike regular bridal appointments, sample sale shopping moves quickly. If you find a dress you love, be prepared to say "Heck Yes!" on the spot—once a gown is gone, it’s gone!
4. Bring the Essentials
To ensure a smooth shopping experience, we recommend:
Proper Undergarments: A strapless bra or shapewear (if you plan to wear it on your wedding day).
Shoes with a Similar Heel Height: To get a better sense of how the dress will look on your big day.
A Small, Trusted Entourage: Bring one or two supportive guests to help you make a confident decision.
5. Know Your Size & Alteration Options
Sample sale dresses come in a limited range of sizes, but don’t worry if a gown isn’t an exact fit—most dresses can be altered to suit your shape. Keep in mind that it’s easier to take a gown in than to let it out, so working with a skilled seamstress post-purchase is key.
What to Expect at a Sample Sale Appointment
A 1 hour appointment with an expert stylist focused solely on you.
A dedicated viewing area for you and up to four guests.
Access to our sample sale collection—all gowns are sold as-is, off-the-rack.
Full payment required at the time of purchase, and you’ll take your gown home that day.
Final Thoughts: Is a Sample Sale Right for You?
A sample sale is a great option for brides who:
Want a designer gown at an unbeatable price.
Are comfortable making a confident decision on the spot.
Have a wedding date that requires a quicker turnaround.
Are open to minor alterations for the perfect fit.
If this sounds like you, then a sample sale could be your perfect match! Be sure to check out our events page for upcoming sale events & book your appointment early, as availability is limited. We can't wait to help you find your dream gown at an amazing price—see you at our next sale!
Want to be an Ivory Rose Bride? Let’s book your bridal appointment today
Ivory Rose Bridal Boutique is Appleton, Wisconsin’s bridal shop that takes celebrating seriously. We have made it our mission to bring our brides the best & latest wedding dresses, veils and other accessories from our favorite bridal designers. Every bit of what you experience with Ivory Rose has been intentionally curated to make you feel empowered & comfortable while saying Heck Yes! to your dream dress. Our passionate stylists support and uplift and are dedicated to creating your beautiful bridal experience.
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