our story
What started as a leap of faith has grown into
a bridal movement.
Since 2019, Ivory Rose has given thousands of brides the experience they've always deserved.
leap of faith
Marissa, the owner of Ivory Rose, founded the boutique in 2019 after an unexpected career turning point. When the company she worked for filed for bankruptcy, she suddenly found herself at a crossroads—forced to step away from her dream role as an apparel buyer and reimagine her future.
From that moment of uncertainty, Ivory Rose Bridal Boutique was born. Driven by a leap of faith and a passion for creating something meaningful, Marissa set out to build more than a boutique—she envisioned a space that would serve, empower, and celebrate her community.
a bridal movement
Ivory Rose was built on the belief that bridal deserved better. While many boutiques tried to be everything to everyone, brides were often left overwhelmed and underserved. Ivory Rose chose focus over excess.
By specializing exclusively in bridal gowns, the team became true experts—offering thoughtful guidance, elevated service, and an experience that puts the bride first. This isn’t just dress shopping. It’s a bridal movement rooted in confidence, care, and celebration.
more than a boutique
Ivory Rose has always believed it’s about more than the gown. Every appointment, every yes, and every celebration is a moment we don’t take lightly. Being part of such meaningful milestones is a privilege—and one we strive to honor by giving back.
Rooted in community, Ivory Rose proudly supports local organizations, including CASA of the Fox Cities, the Women’s Fund, and other impactful local partners. On a national level, the boutique is honored to support Brides Against Breast Cancer, donating over $30,000 worth of gowns in 2026 to help further their mission.
Because being part of so many special moments comes with a responsibility—to show up, to give back, and to make a difference beyond the fitting room.
check out our sister store
POLLEN, our sister boutique, is a fashion-forward space designed to empower women and elevate their everyday style. Whether you’re experimenting with new trends or refining your wardrobe, the team at POLLEN is here to help you discover pieces that make you look and feel amazing.
As a female entrepreneur, Marissa is proud to support women beyond the aisle—creating spaces like POLLEN and Ivory Rose where individuality is celebrated, confidence thrives, and fashion becomes a form of self-expression.