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What is a Bridal Trunk Show?

“Trunk show” is one of those words you hear in the wedding world that often causes confusion. Bridal stores may advertise specific trunk shows, or stylists may present a certain line as a trunk show. But… what even is a trunk show?

A trunk show is a special event when designers send a collection of gowns or accessories to sell in our boutique for a limited time, usually one or two weekends. Think about it this way: a designer will send us a trunk of specialty items to show in our store.

So… what are the perks of shopping during a trunk show?

  • Relevance: Trunk shows often anticipate the upcoming bridal season. This means that you can shop dresses hot off the runway and be one of the first brides to wear it for your big day.

  • Exclusivity: The trunk shows we bring in at Ivory Rose often feature designers and styles that aren’t usually available in the Fox Valley, or even in the entirety of Wisconsin. Once our event is over, we pack up the gowns and send them off to the next store. This way, brides have the opportunity to ensure that they shop the newest, most unique styles the bridal market has to offer.

Trunk shows take the best of bridal and wrap it with a bow: brides get to shop fresh, exclusive styles, and we get to test out cool new dresses and designers in our boutique. It’s a win-win for everyone!

Want to experience a trunk show for yourself? Check out our upcoming trunk shows on the Events tab on our website, and book your appointment early!


Ivory Rose Bridal Boutique is Appleton, Wisconsin’s ONLY exclusively bridal store. We have made it our mission to bring our brides the best & latest wedding dresses, veils and other accessories from our favorite bridal designers. Every bit of what you experience with Ivory Rose has been intentionally curated to make you feel empowered & comfortable while saying Heck Yes! to your dream dress. Our passionate stylists support and uplift and are dedicated to creating your beautiful bridal experience. Book your bridal appointment today and let's find your dream wedding dress together!

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