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Bridal Trend Report: Maximalism

Updated: Jan 25, 2023

To everything there is an opposite: while minimalism in bridal is in full upswing, maximalism is also emerging as a trend for the 2022 and 2023 bridal seasons. As opposed to minimalism, which focuses on simple fabrics and stream-lined silhouettes, bridal maximalism leans back into the tried and true—lace, sparkles, embroidery, and more—with an eclectic twist.

A maximalist bride truly believes that “more is more!”

Black lace sheer bridal gown with earrings and a floral bouquet

Maximalism can be tricky to pull into a cohesive look, but rest assured—bridal designers and professionals know what they’re doing! Want a maximalist wedding, but don’t know where to start? Take a peek at our curated selections below. Why pick when you can love—and do—it all?

Bridal Bows

Both classy and modern, bows can add drama to any look. Consider rounding out your look with a bowed heel, or wearing a tulle bow as a unique alternative to a traditional veil.

Embracing Eclecticism

Maximalism is perfect for brides who want to be both dramatic and unique. Combine elements in your big day that are both different and personal, such as eccentric décor and bold florals.

Dramatic Dresses

In bridal gowns, “maximalism” suggests a combination of multiple dress motifs, such as appliques, sparkle, lace, and gems or pearls. A maximalist dress may also include uncommon details or an alternative color. All the gowns below are available here at Ivory Rose—we’re here to help all your maximalist dreams come true!

Mixing Mediums

Maximalism celebrates the diversity of drama. Why not combine everything you love into one? By mixing patterns, textures, fabrics, and metals, maximalism creates a multidimensionality that sets it apart from more traditional aesthetics. Consider a variety of fabrics or patterns for bridesmaids dresses or place settings, bold men’s wear, or a colorful, embroidered veil for a spunky, energetic vibe.

Statement Jewelry

Align a more simple gown with your maximalist vision by wearing statement necklaces, earrings, or headpieces. Consider mixing metals and textures, adding a pop of color, or going all-out with an uncommon headband or hairpiece.


Ivory Rose Bridal Boutique is Appleton, Wisconsin’s ONLY exclusively bridal store. We have made it our mission to bring our brides the best & latest wedding dresses, veils and other accessories from our favorite bridal designers. Every bit of what you experience with Ivory Rose has been intentionally curated to make you feel empowered & comfortable while saying Heck Yes! to your dream dress. Our passionate stylists support and uplift and are dedicated to creating your beautiful bridal experience. Book your bridal appointment today and let's find your dream wedding dress together!

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