let's find your wedding dress, babe!

Founded in 2019, Ivory Rose Bridal Boutique is Appleton, Wisconsin’s newest & ONLY exclusively bridal boutique. We have made it our mission to bring you the best & latest dream dresses for your big day. We have everything from Australian Designers to incredible Canadian brands, & even gowns made just 2 hours south of us in Milwaukee, Wisconsin, Every bit of what you experience with Ivory Rose has been intentionally curated to make you feel like your best-bride-self. We have built a team of powerhouse women, partnered with inclusive & responsible designers, & taken every measure to make sure you feel empowered & comfortable while saying yes to your dream dress.

about our bridal boutique

Ivory Rose offers an intimate “say yes” experience right in Downtown Appleton behind Bagelicious, With natural light pouring out the windows, two cozy bridal suites for your friends & family to relax, a curated selection gowns, & extended fitting rooms for your comfort, you’ll never want to leave. To be honest, we can’t blame you!


Ivory Rose stylists are truly experts in all things bridal, because babe, it’s all we do! As an exclusively bridal boutique, our team is able to focus on helping you become your best-bridal-self. With just 90-minutes of our stylist’s undivided attention, your stylist will walk you through the process of finding your dream dress.


Once you have found the gown that makes you feel everything you know you should, we will pop champagne, help you celebrate, & welcome you into the Ivory Rose family.


“This experience was unmatched after shopping at many, many stores. If you are newly engaged, save yourself the hassle and time, and start your gown shopping at Ivory Rose first. You’ll thank me later.” - Brianna

appleton's only "just bridal" boutique 

Featuring Milwaukee-Made gowns, Canadian-Made gowns, & Australian Designs sampled from size 8 - 18 between $1600 - $3800.